Arm's length range builder
Turn a set of comparable margins into quartiles, a range and a verdict.
Open itA five per cent mark-up on cost and a five per cent margin on sales are not the same thing, and quoting one against the other is how benchmarks get misread. This prices both on your numbers and converts each into the other.
The costs the mark-up applies to. Be explicit about whether pass-through costs are inside or outside it.
Profit as a percentage of the cost base.
Profit as a percentage of the price. Deliberately the same figure by default, so the difference is visible.
Difference in price between the methods
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Which prices higher —
Cost plus measures profit against cost. A net margin measures the same profit against the price. Because the price includes the profit, the margin is always the smaller number: an eight per cent mark-up on cost is a 7.4 per cent margin on sales, and an eight per cent target margin on sales needs an 8.7 per cent mark-up on cost to reach it.
On a small mark-up the gap looks trivial. On a 30 per cent mark-up it is not: that is a 23 per cent margin, and a benchmark study quoting 30 per cent margins would be describing an entirely different level of profitability. The conversion rows are there so the two never get mixed up in the same file.
Cost plus fits a contract service provider or a toll manufacturer whose value added really is its own cost base, and it needs reliable gross-margin comparables and consistent cost accounting across the sample. A net margin method fits where gross-margin data is not comparable — different accounting for cost of sales, different functional profiles — and is more tolerant of those differences because it measures further down the income statement.
The choice also decides what you have to be able to prove. Cost plus makes the composition of the cost base the battleground; a net margin makes the operating expense line and the treatment of non-operating items the battleground instead.
Worked example
A cost base of 4 million. The same headline figure of eight per cent is applied first as a mark-up on cost and then as a target margin on sales.
Raise both figures to 30% and the gap widens to roughly 500,000. Reading a margin as a mark-up is not a rounding error at that level.
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Turn a set of comparable margins into quartiles, a range and a verdict.
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